SEO for Local
SEO for Local is the process of optimizing your website so that it will be more visible in the local search results. There are two kinds of local search results: paid and unpaid. Paid results are usually referred to as earned results, while unpaid results are referred to as natural results. Whether you’re optimizing for paid or unpaid search, there are a few things you need to know about local SEO.
Long-tail, local keywords are easier to rank for
If you’re looking to get a jumpstart on search engine optimization (SEO), then long-tail keywords are a great way to go. They are less competitive than “head” keywords, which means they have a higher chance of bringing in traffic. Plus, they have a high conversion rate, meaning that you’re more likely to make a sale with a long-tail keyword than with a shorter one.
Long-tail keywords are also useful for link building. For instance, you can use the search term in your meta description or alt text. When Google understands the content, it will rank you for it.
You can also use long-tail keywords in your FAQ page, which is a great place to address common queries about your products or services. You can even include a self-help option on your site to help people figure out what they’re asking about.
In addition to using the right keywords, you can also take advantage of Google’s recent data collection on search terms. A SERP analysis can tell you how competitive your long-tail keywords are, and whether you should invest in competing for them.
Using a tool like SEMrush can be a great way to find long-tail keywords. This powerful platform offers all-in-one SEO and marketing tools, plus excellent tips for getting your website ranked. It has a free version that allows you to perform basic keyword research. There’s also a paid version that lets you analyze your SERPs and track your website’s ranking.
Responsive design impacts local SEO rankings
For a small business, reaching local customers is paramount. A well-designed mobile web site will save you from having to slog through the mud while making your site more enjoyable for those who choose to visit. It also helps you avoid the costly mistake of ignoring the mobile traffic on your desktop website.
One of the best ways to do that is to use a responsive design. In a nutshell, a responsive website is a single website that automatically adjusts its size to match the display device. This makes it easy to optimize for each device. The most obvious advantage is that you only have to maintain one website and update it when necessary. Additionally, a single responsive web design saves you from a hefty bill for designing a bespoke site for every device.
Although the mobile web is still a niche market, it is growing at a steady clip. Google isn’t exactly great at finding mobile sites. If you want to rank in the top of the pack, you’ll need to make sure that your site is optimized for the smartphone crowd. With the plethora of apps available for Android and iOS, it’s no surprise that the mobile Web is becoming a popular medium for social interactions.
Of course, you’ll need to take a good look at your website’s SEO and marketing materials before you can start winning the mobile rat race. You can easily do so by using a responsive web design or some other type of mobile agnostic strategy.
Optimize for Position Zero
The positioning of your website is vital in local SEO. It can help you drive more traffic to your site and boost your revenue. However, you should not only focus on positioning your page. You should also optimize your content. This means giving your readers the best answers to the questions they ask.
If you want to rank for Position Zero, you’ll need to create a content strategy that includes the topics and keywords that searchers use. By using a search audit tool, you can identify the most popular questions people ask and find the best way to answer them.
For example, you might choose to optimize your content for a search term such as “dairy-free ice cream.” The key is to provide the searcher with an answer that can be easily understood. That means writing in plain language and avoiding jargon. Using images is another option.
You’ll also need to include your phone number. Make sure it’s clickable on mobile devices. Similarly, you’ll need to ensure your NAP Data is correct on all pages of your site.
Google’s algorithms determine what to show you in the featured snippets. These snippets are excerpts of text from your website. They are often formatted as tables or bullet points.
Position Zero results are increasing in popularity. In the next few years, they’ll reach nearly one-fifth of all search results. Increasing your position can lead to more traffic, more leads, and more conversions.
On-page SEO is where you make changes to the content of a page to help it rank higher on organic search results
The term “on-page SEO” refers to optimizing a page in order to increase the chances of it being displayed in a search engine results page (SERP). On-page optimization is the process of making changes to the content of a page to help it appear higher on the SERP.
Content is one of the most important factors in search engine rankings. Google looks at the type of content, the structure of the page, and how well it answers a user’s query.
Title tags are a key part of on-page SEO. This is because the title is the first line of the hyperlinked text in the organic search results. It should include keywords.
Links are another important aspect of on-page SEO. The anchor text of your links should be short and descriptive. These help users understand what they are clicking. If your links are not relevant, they become unhelpful.
URLs are also an important aspect of on-page SEO. For example, if you have several pages about the same topic, you should create separate URLs for each of them. Having different URLs for each page will help Google interpret which page is most relevant to a particular query.
Structured data can be added to your HTML code, and you can use a tool such as Markup Helper to add structured data to your web pages. A good way to ensure that your website is structured correctly is to take the Google Rich Results test.
Understanding search intent helps you create local SEO content that best matches for a searcher’s query
In the SEO world, search intent is a key factor. When you understand what a searcher is looking for, you can create content that will help them find what they are looking for. You can also boost your website’s authority by providing useful information and driving traffic to your site.
Search intent has a lot of different sub-types. These include informational, navigational, transactional, and local. Understanding these sub-types can help you decide what type of content you need to produce. For example, if you are trying to rank for a query like “buy a smartphone,” you might want to focus on creating content about the new iPhone or Android smartphone.
The best way to figure out a searcher’s intent is to analyze their search history and the context surrounding their search. This includes the language they use and the circumstances around the search. If the searcher is in the research stage, he may use Google to research reviews or compare prices.
To determine whether your content is actually the best answer to your searcher’s problem, you can use a tool like Google’s keyword planner to see how many keywords you have that match the intent of your searcher. While the exact number may vary, the number should be above two percent.
As a result, you’ll have more relevant leads and a higher ranking. Additionally, you’ll have a better chance of converting those leads into paying customers.
99 Robots is a full-service local SEO agency
Getting a top notch SEO firm to look after your online presence is no small feat. Luckily, there are plenty of gurus to choose from. Some of them even offer free consultations to boot. If you’re looking for the best in the business, 99 Robots is the name of the game. Aside from a stellar service and top notch pricing, 99 Robots also offers a competitive referral program. So, if you’re a new client, be sure to take advantage of this golden opportunity. This is just one of the many reasons to enlist 99 Robots in your digital marketing needs.
